Prices are now 9.7x higher than in 1968
According to the Bureau of Labor Statistics, something that cost $100 in 1968 costs about $968.22 today. The inflation rate in 1968 was 4.2%, and total inflation from 1968 to September 2026 was 868%.
The federal minimum wage was $1.60 an hour at the end of 1968, or about $15.49 an hour in today's dollars.
The S&P 500 index started 1968 at 95.04. With dividends reinvested, $100 invested in the S&P 500 in 1968 would have grown to about $39,812.44 by 2026, before adjusting for inflation.
Some costs rose much faster than others. Compared with overall inflation, tobacco rose the most since 1968 (383% more than inflation), and clothing rose the least (74% less).
| All prices, on average | $968.22 |
| Food | $987.73 |
| Groceries | $883.84 |
| Restaurant meals | $1,201.20 |
| Eggs | $492.58 |
| Milk | $557.63 |
| Bread | $1,124.60 |
| Meat | $982.52 |
| Fresh fruit | $1,167.27 |
Cost of living in 1968 by category
The Bureau of Labor Statistics began publishing average prices for individual items in 1980. For 1968, these comparisons use the consumer price index for each spending category: each row shows what something that cost $100 in 1968 costs in September 2026, and how that compares with overall inflation of 868%.
Food & drink
| Category | $100 in 1968 today | Compared with inflation |
|---|---|---|
| Food | $100 in 1968 today$987.73 | Compared with inflation2% more than inflation |
| Groceries | $100 in 1968 today$883.84 | Compared with inflation9% less than inflation |
| Restaurant meals | $100 in 1968 today$1,201.20 | Compared with inflation24% more than inflation |
| Eggs | $100 in 1968 today$492.58 | Compared with inflation49% less than inflation |
| Milk | $100 in 1968 today$557.63 | Compared with inflation42% less than inflation |
| Bread | $100 in 1968 today$1,124.60 | Compared with inflation16% more than inflation |
| Meat | $100 in 1968 today$982.52 | Compared with inflation1% more than inflation |
| Fresh fruit | $100 in 1968 today$1,167.27 | Compared with inflation21% more than inflation |
| Sugar and sweets | $100 in 1968 today$1,177.14 | Compared with inflation22% more than inflation |
| Coffee | $100 in 1968 today$1,124.51 | Compared with inflation16% more than inflation |
| Alcohol | $100 in 1968 today$625.65 | Compared with inflation35% less than inflation |
| Tobacco | $100 in 1968 today$4,672.63 | Compared with inflation383% more than inflation |
Housing & energy
| Category | $100 in 1968 today | Compared with inflation |
|---|---|---|
| Rent | $100 in 1968 today$1,030.82 | Compared with inflation6% more than inflation |
| Electricity | $100 in 1968 today$1,012.15 | Compared with inflation5% more than inflation |
| Natural gas | $100 in 1968 today$1,470.33 | Compared with inflation52% more than inflation |
| Heating oil | $100 in 1968 today$3,169.95 | Compared with inflation227% more than inflation |
Transportation
| Category | $100 in 1968 today | Compared with inflation |
|---|---|---|
| Gasoline | $100 in 1968 today$1,269.79 | Compared with inflation31% more than inflation |
| New cars | $100 in 1968 today$346.07 | Compared with inflation64% less than inflation |
| Used cars | $100 in 1968 today$584.29 | Compared with inflation40% less than inflation |
| Public transportation | $100 in 1968 today$1,012.38 | Compared with inflation5% more than inflation |
| Airfare | $100 in 1968 today$1,249.89 | Compared with inflation29% more than inflation |
Other costs
| Category | $100 in 1968 today | Compared with inflation |
|---|---|---|
| Clothing | $100 in 1968 today$253.86 | Compared with inflation74% less than inflation |
| Shoes | $100 in 1968 today$296.53 | Compared with inflation69% less than inflation |
| Medical care | $100 in 1968 today$1,984.61 | Compared with inflation105% more than inflation |
| Doctor visits | $100 in 1968 today$1,467.54 | Compared with inflation52% more than inflation |
| Prescription drugs | $100 in 1968 today$1,209.25 | Compared with inflation25% more than inflation |
| Personal care | $100 in 1968 today$754.51 | Compared with inflation22% less than inflation |
| Postage | $100 in 1968 today$1,287.56 | Compared with inflation33% more than inflation |
Frequently asked questions
How much is $1 from 1968 worth today?
$1 in 1968 has about the same buying power as $9.68 today, according to the Bureau of Labor Statistics consumer price index.
What was the inflation rate in 1968?
The U.S. inflation rate in 1968 was 4.2%, measured as the change in the consumer price index from 1967 to 1968.
What was the minimum wage in 1968?
The federal minimum wage at the end of 1968 was $1.60 an hour, or about $15.49 an hour in today's dollars.
Which costs rose the most since 1968?
Of the spending categories tracked since 1968, tobacco rose the most relative to overall inflation: something that cost $100 in 1968 costs about $4,672.63 today. Clothing rose the least, to about $253.86.
Where these numbers come from
Category comparisons use the Bureau of Labor Statistics consumer price index for each category, from the 1968 annual average to September 2026. Overall inflation uses the same consumer price index as our 1968 inflation calculator. The federal minimum wage is from the U.S. Department of Labor, via the Federal Reserve Bank of St. Louis. S&P 500 values are from Robert Shiller's historical stock market data.
Prices in other years
- 1914
- 1915
- 1916
- 1917
- 1918
- 1919
- 1920
- 1921
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- 1967
- 1968
- 1969
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- 1980
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- 2006
- 2007
- 2008
- 2009
- 2010
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- 2012
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- 2014
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- 2023
- 2024
- 2025
| All prices, on average | $968.22 |
| Food | $987.73 |
| Groceries | $883.84 |
| Restaurant meals | $1,201.20 |
| Eggs | $492.58 |
| Milk | $557.63 |
| Bread | $1,124.60 |
| Meat | $982.52 |
| Fresh fruit | $1,167.27 |